Personalized coaching for women runners who want to train smarter in midlife
Hi, I’m Heini (”Haynee”). I specialize in coaching recreational women runners in their 40s and 50s, helping you go after performance goals, find consistent accountability, and grow your confidence. Whether you're running races or for physical and mental health, I'm here to help you find sustainable ways to train and set goals that feel aligned and exciting in this season of life.
Why work with me?
I know what it's like to train, juggle life, and manage stress as a female runner in midlife — it's part of my own personal experience every day. I deeply understand how training and recovery needs change, and how it can feel like you can’t trust your body anymore or know what to expect from it day to day.
When you work with me, my priority is creating a completely personalized training plan and a system of support that feels like a perfect fit for your life, your running, and your personality.
We do this by setting the right goals and creating a healthy balance of flexible scheduling with opportunities to push yourself. Along the way, you’ll learn how to listen to your body and adjust your training so it keeps you motivated, engaged, and running strong through your 40s, 50s, and beyond.
“I finished my half marathon with a time I was super pleased with, while also having FUN during the race!”
Keep running strong through all your seasons
I like to keep in touch by email and send out my newsletter For This Season every 1-2 weeks. I'd love to have you on the list!
When you subscribe, I'll send you insights, practical tips, and inspiration for better running, more balanced training, and for building resilience through every season of life and running. Sign up below or learn more here.
"I have so much confidence in my running now."
Every level of runner benefits from expert guidance in their training. Coaching can help you get ready for a race, improve your speed or endurance, or establish sustainable habits and a routine that fits your life and keeps you healthy.
I work with runners just like you, who are:
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excited to start training for a new distance or race goal, but you're unsure how to take your performance to the next level and train the right way for your age. You're motivated and have a clear goal, and you really don't want to waste time on the wrong workouts.
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dusting off your running shoes after a break and discovering that your body doesn't move or recover the way it used to. That training plan you used for your last half marathon 15 years ago? Not such a great fit anymore.
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frustrated that while you want to run more and enjoy it, you keep starting and stopping and can't seem to get in a rhythm. You need motivation and positive accountability so you can craft consistent habits and set realistic goals that keep you moving forward.
Sound familiar? You don't have to figure it out alone! Together, we'll create goals and a training schedule that feel purposeful, balanced and doable.
“One of the biggest things Heini has helped me shift is my mindset around running. She creates intentional, goal-focused plans, but also helps you build a healthier relationship with training overall.”
Amy, Oregon
“Heini understands the intricacies of coaching a middle-aged, 'over committed' female runner. She knows how to guide and push with gentleness and compassion and coaches by listening to her runner.”
Melissa, Florida
“I learned more about the training process and about myself as a runner. I have so much more confidence in my abilities, and with Heini’s guidance reached my goals for the marathon I was training for.”
Sara, Oregon
1:1 Coaching services include:
Sustainable Performance Coaching
FOR YOUR "FOREVER" GOALS:
When you're not just thinking about your next race but the next five to ten years of running and good health.
Sustainable Performance Coaching is big-picture coaching for long-term goals. Together we'll plan your training, troubleshoot challenges, build sustainable habits, and make decisions that support both your running performance and your overall wellbeing for years to come.
Personalized Training
FOR YOUR "FOR-NOW" GOALS:
When you have a race coming up, or you want to train in a more structured, purposeful way to improve your speed, stamina or endurance.
Personalized Training gives you customized run coaching for race goals, adaptable structure, and ongoing accountability. You'll get expert guidance, a training plan that adjust around your life, and the confidence of knowing you're training the right way for your goals.
Health Coaching for Runners
For runners and active women looking for support with health and wellness goals: gut health issues, stress resilience, sticking to consistent habits, or nutrition that supports your active lifestyle and your health. For times when training is not your top priority, but you want support from someone who understands the demands of running and the hormonal shifts of midlife.
Fill out a coaching application form to start the conversation and see if we're a fit!