Accountability, encouragement and motivation for midlife running
Hi, I’m Heini (”Haynee”). I specialize in coaching recreational women runners in their 40s and 50s, helping you go after your big, ambitious race goals, find consistent accountability, and grow your confidence. Whether you're running for performance or for health and fitness, I'm here to support you in finding ways to train smart and set goals that feel aligned and exciting in this season of life.​
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Why work with me? ​​
I know what it's like to train, juggle life, and manage stress as a female runner in midlife — it's part of my own personal experience every day. I deeply understand how training and recovery needs change, and how it sometimes feels like you can’t trust your body anymore or know what to expect day to day.
When you work with me, my priority is creating a personalized training plan and a system of support that feels like a perfect fit for your life, your running, and your personality. I believe in you, and I want to help you grow your self-belief too!
We do this by setting the right goals and creating a healthy balance of flexibility and opportunities to push yourself. Along the way, you’ll learn how to listen to your body and adjust your training so it keeps you motivated, engaged, and running strong through your 40s, 50s, and beyond.​
“I finished my half marathon with a time I was super pleased with, while also having FUN during the race!”
Start your best year of running!
I like to keep in touch by email and send out my newsletter For This Season every two weeks. I'd love to have you on the list!
When you subscribe, I'll send you insights, practical tips and inspiration for better running, more balanced training, and for building resilience through every season of life and running. Sign up below or learn more here.
"I have so much confidence in my running now."
Every level of runner benefits from expert guidance in their training. Coaching can help you get ready for a race, improve your speed or endurance, or establish sustainable habits and a routine that fits your life and keeps you healthy.
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I work with runners just like you, who are:
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excited to start training for a new distance or race goal, but you're unsure how to take your performance to the next level and train the right way for your age — you know you can run well, but what does that look like?
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dusting off your running shoes after a break and discovering that your body doesn't move or recover the way it used to. That training plan you used for your last half marathon 15 years ago? Not such a great fit anymore.
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frustrated that while you want to run more and enjoy it, you keep starting and stopping and can't seem to get in a rhythm. You need motivation and positive accountability so you can craft consistent habits and set realistic goals that keep you moving forward.
Sound familiar? You don't have to figure it out alone! Together, we'll create goals and a training schedule that feel purposeful, balanced and doable.
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“Heini understands the intricacies of coaching a middle-aged, 'over committed' female runner. She knows how to guide and push with gentleness and compassion and coaches by listening to her runner.”
Melissa, Florida
“I learned more about the training process and about myself as a runner. I have so much more confidence in my abilities, and with Heini’s guidance reached my goals for the marathon I was training for.”
Sara, Oregon
“My favorite part is that my brain can relax with the planning and focus on the running when someone I trust laid out a plan for me! Hiring a coach has been a highlight of my running year.”
Brittany, Maryland
Services include:
1:1 Online Run Coaching
Full support, personal coaching for all your running goals. Never again wonder how far or how fast you should be running today to keep making progress. Learn more about working with me >
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Health Coaching for Runners
For expert guidance with your health and wellness goals that supports your training needs and running aspirations. Learn more about what's included >
Small Group Coaching for Women Runners
Seasonal running + wellness program for group motivation, accountability, and education on training, recovery, and lifestyle habits. Learn more about Run Empowered >